How to Sell Your Home During the Holiday Season

13 December 2019
Ela Napiorkowski

Selling your home during the holiday season

Selling your home during the holiday season definitely has its ups and downs. This is the season when the real estate market is at its slowest, and for good reason: no one really wants to move during the holidays. While no one wants to move during this season, this doesn’t mean people don’t. Sometimes, circumstances dictate your life in ways that you would prefer it didn’t, and selling your home during the holidays becomes a needed task. 

If this is the situation you’re faced with, let me, Ela Napiorkowski, Real Estate Broker for RE/MAX Professionals Inc. Brokerage lead you and your house during the Christmas real estate market. I’m an expert in Toronto housing sales, specializing in Mississauga and Etobicoke real estate, but connected across the entire Greater Toronto Area. I also know how to make the most out of the holiday season when selling a house, and I am sure to find you the best sale price possible.

Here are my top tips for how to sell your home during the holiday season:

Find the motivated buyers 

To sell, you need someone who is ready to buy, and, during the slow holiday season, buyers are few and far between. Thankfully, so are the sellers. Your competition is down during this season, but you have to work just as hard, if not harder, to attract buyers. The buyers out there though are likely in a situation themselves that is forcing them to buy during this season. In other words, they will be motivated to make a purchase happen.

Work alongside your real estate agent to target buyers that are on a deadline like this. Those that are relocating for work or are investors with a tax deadline are your easiest partners. Focus on attracting those that cannot afford to wait to the new year, and you should find the right match to sell at the price you are hoping to.

Pick the right price

Hope to sell your home at the right price, but be sure to price the home correctly. If you’re selling during the holiday season, then you need to be less concerned for the amount you receive and more concerned with making the sale happen – otherwise, you would be waiting until the spring time. 

That said, we still want to get you the return on your investment that your home deserves. Rather than simply slashing the price down so much that every buyer becomes merry at the sight of it, price it such that it is competitive on the market, but still appears slashed to the buyers. This is a balancing act the right research and proper agent will uncover the sweet spot to.

Pick the right agent

Sweet spots are exactly what you need to sell your house during Christmas time, and the best way to find the sweet spots is to work with the right real estate agent. During this time of year, you need to find an agent that you know will be ultra-reliable: you can’t work with an agent who is going to disappear for half of December. Find someone equally as keen to sell a house as you are to sell yours.

Experience and knowledge are of course also important in your real estate agent, especially during a challenging season like Christmas. Work with someone that knows the city and its neighbourhoods well, and has a solid history of home sales and purchases in those areas on their resume.

Spend on photography

When it’s winter outside, most people make every effort to stay indoors. This is no different for home buyers. They are not likely strolling the streets searching for houses for sale in Port Credit or Lorne Park; rather, they will likely begin their search from the warmth of the indoors. This means that the photos of your home you post online for them to discover will carry that much more weight in the winter.

Make sure to provide a number of flattering, high-quality photographs of your home. Try to include photos from the summer or springtime to display images of the home in those seasons as well. Pictures of your home is really the bait on the end of your hook: make sure they’re plump, juicy, and highly appealing.

Give the exterior of your home some work

During the colder months, there are less flush with green trees and bushes covering the front and rear of your home; less grass and sunshine to set the scene. Because of this, you need to give the exterior of your house a little extra attention to ensure it looks as appealing as it does with all the greenery during other seasons.

Touching up the exterior with a bit of paint, ensuring the eavestrough is clear, and adding a bit of extra character to the front yard will go a long way when potential buyers arrive for a viewing.

Give the interior the right seasonal touch

The interior of your home is going to be the biggest challenge during the Christmas season. While seasonal decorations do provide a sense of warmth and comfort, they can easily be off-putting and deter buyers.

Make sure to have decorations up, as they are a good thing if done right, but be conservative in how festive you make the interior. Avoid anything particularly religious, and stick with more neutral decorations. Red is an emotionally appealing colour, so do take advantage, but splash it around, don’t cover your home with it. Avoid particularly large decorations, such as banners, and move forward with more natural, subtle decorations, like pine cones, wreaths, and other wintery items from nature that make the inside feel warm.

It is important though, that when you are decorating, you avoid covering up features of your home with decorations. It’s the features that buyers are looking for, so do not cover the fireplace mantle or hide stain glass windows. If you stick to accenting your interior with decorations rather than turning your home into the North Pole, you will have an easier time leaving features visible.

But do take advantage of the season: a plate of cookies on the counter with a set of festive napkins is a nice touch for buyers. The smell of simmering apple cider on the stove top is comforting. Get your viewers feeling comfortable with the familiarity of the season in your home, and your home will start appearing like it’s their home – and that’s exactly what you want to be doing with potential home buyers.

Selling your home during the holiday season is no easy task, but there are some advantages to selling during this season if you do them right. Working with a real estate agent who is experienced and knows the area you want to live in well is your first important move. Call me, Ela Napiorkowski, your Real Estate Broker for RE/MAX Professionals Inc. Brokerage, (416) 841-2356. I will be more than happy to assist you in the sale of your home during the holiday season.